Blue Shield of California -
LifeReferrals 24/7 infotainment video
Supporting internal stakeholders, I worked with AMF to produce this animated spot promoting the multi-faceted plan feature, LifeReferrals 24/7. Working with copywriter, Bill Ruha, I drove the production and promotion from concept to completion.
Art Direction, Illustration, Storyboarding, Vendor management (Animation), V.O. Talent acquisition, Print production